Brand Identity: Shilpa Shetty
SNEAK PEEK INTO THE PROJECT
Shilpa Shetty Kundra is one of the most prominent leading actresses of Hindi Cinema. She emerged as the poster girl for holistic wellness as she became the flagbearer of yoga lifestyle in the country. The brand identity design project was commissioned to JUMPINGGOOSE® as Shilpa Shetty prepared to launch her wellness app, which features yoga routines, functional training, special regimes, and daily nutrition charts for each program, requiring a strong personal brand identity design and wellness brand positioning strategy. Her idea was to foray into a wellness lifestyle category with a conscious clothing line, personal care products and good food & beverages.
DELIVERED
Built a Strong Celebrity Personal Brand Identity and Wellness Brand IP | Innovative Visual Storytelling | Fastest Go-to-Market Roll-outs | Peace of Mind
via
- Ideation Sessions
- Art & Graphic Design
- Brand Naming and Concept
- Creative Copywriting
- Develop Brand Story and Tone-of-voice
- Brand Book
THE APPROACH
This prestigious collaboration was yet another celebrity feather and stardust on our hat. The team held several idea jamming sessions with Tribe Entertainment + Shilpa herself. The sessions were both personalized and insightful. Our teams researched and developed a unique brand name and language for the brand SS: Simple . Soulful by Shilpa Shetty. This thoughtfully crafted brand story was well designed and articulated in a brand book that went on to lay a strong foundation to her brand from where SS and her app evolved to become one of the largest celebrity-led wellness brands with a strong brand identity system in the country.
To know more about the project, feel free to connect with us and we will be happy to walk you through the entire experience.
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