Collection design: Fastrack

SNEAK PEEK INTO THE PROJECT

Sticking to your core works wonders. This is why we won the mandate of one of the coolest lifestyle accessories brands from the world of Titan watches (a TATA Group Company). It was when Fastrack was looking at giving a new twist to its watch collections to attract its new-age audience, that it invited pitches from design/creative agencies. The project was eventually commissioned to us to develop fashion trend forecasting-led collection design and product concepts for a new-age audience.

JUMPINGGOOSE-designed Fastrack watch collection visual showcasing modular design and bold lifestyle branding.

DELIVERED

Trend Led Collections That Were Loved | Amplified Category Sales | Built Seasonal Freshness | Peace of Mind

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Trend Forecasting
Graphic Art Development
Collection Concepts and Storyboarding
Colors and Typography Design
Design Direction

Fastrack watch from a collection design by JUMPINGGOOSE featuring expressive dial graphics and contemporary strap design.

Fastrack graphic watch from a JUMPINGGOOSE collection design, featuring bold illustrations and contemporary youth appeal.

JUMPINGGOOSE collection design for Fastrack showcasing a playful graphic watch with bold dial typography and an illustrated strap.

WORK GALLERY

THE APPROACH

We played along with what we know best: study global trends, create brand relevant concepts and design visually compelling collections that match the pulse of a fashion & lifestyle consumer. We, along with the brand team, did an extensive on-ground study of the existing Fastrack outlets to identify gaps and bridge them with collections that bring freshness and attract the brand's target audience. Our design team developed unique hand drawn artworks inspired by global fashion forecasting insights and emerging design trends to craft a never seen before design language.

To know more about the project, feel free to connect with us and we will be happy to walk you through the entire experience.