Packaging Design: Cult.Fit
SNEAK PEEK INTO THE PROJECT
Cult.fit, by Cure.fit, has been a disruptor in the Indian fitness space. During the early stages of the company, JUMPINGGOOSE® had collaborated with Cure.fit teams to conceptualize and design their office space, Cult.Fit centers, Cult fashion merchandise and lots more. This time the brand gave us a shout out for the launch of the uber cool Cult.fit Smart Watches. The project was commissioned to design an innovative product packaging design and labeling system for their smart watches, aligned with brand identity and consumer experience.
DELIVERED
Disruptive Packaging and Labeling Solution | Edge Over Competition | Amplified Consumer Engagement | Peace of Mind
via
- Packaging Concept Design
- Graphics and Infographics
- KLD Development
- 2D and 3D Renditions
- Copy and Typography
THE APPROACH
The weight of the client and the scale of a project DO NOT define how we apply ourselves to designing solutions to a problem. Both the teams seamlessly collaborated to conceptualize. Our category research and personalized questionnaire aided us to understand the requirement better. Our design, graphics, and copywriting teams came together to develop multiple innovative routes to get to the solution. Finally, after an exhaustive design process we crafted a unique sport x fashion x fitness inspired product packaging design system, enhancing brand expression and consumer appeal.
To know more about the project, feel free to connect with us and we will be happy to walk you through the entire experience.
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