Retail Identity: Motocult
SNEAK PEEK INTO THE PROJECT
At its core, Motocult is a motorcycling inspired lifestyle brand. Due to their passion for product and retail, the brand wanted to open up their 1st brick and mortar experience center. JUMPINGGOOSE® was commissioned to conceptualize and design this flagship store through retail identity design and store branding in Elante Mall Chandigarh.
DELIVERED
An Awards-winning Retail Store in India | Amplified Customer Walk-ins | An Edge over Competition | Peace of Mind
via
- Brand Store Story Concepts
- Civil, Electrical, Furniture, Fixtures and Fitouts
- 2D and 3D Renditions
- Visual Merchandising, Environmental Graphics, Props
- Art and Material Direction Boards
- Wall Murals and Installations
- Carpentry and Metal Works
- Branding and Signage
THE APPROACH
The Motocult store won us 3 In-store Asia (powered by EuroShop) awards, CII runners-up award and many other accolades. We treated it like a passion project and due to the entire experience this one is the closest to our hearts. The teams worked across 4 states and 6 cities to source and develop the concept. The idea was to remain true to the emotion of motorcycling, lend an industrial x outdoorsy feel and practice conscious consumption. This Motocult store was a 72% Green certified store. Exhaustive material and technical R&D was taken up at the workshops before our teams hit the floor. Finally, varied art forms, visual merchandising techniques, store branding, branding & signage, in-store communication, wall murals, graphics, interactive zones, prop play made the space story come alive. The custom crafted steampunk motorcycle was the highlight of the store.
To know more about the project, feel free to connect with us and we will be happy to walk you through the entire experience.
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