Trend Forecasting: Nautica

SNEAK PEEK INTO THE PROJECT

Nautica is a global lifestyle brand offering a wide selection of fashion, accessories and home products. The Iconic India team commissioned a fashion trend forecasting and collection development project, focused on building future-ready product directions for Nautica Kids. Our team was instrumental in designing and developing a spring summer collection POV for the brand.

Trend forecasting visual by JUMPINGGOOSE for Nautica, capturing tropical themes and future fashion direction.

DELIVERED

One of the Most Commercial Collection Designs | Personalized Product Stories based on Latest Global Trends | Enabled Faster Product Turn Around with Best-in-class Technical Details | Peace of Mind

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Market Mapping & Competition Dipstick
Seasonal Collection POV
Trend Forecasting
Design for Product Collections
Color, Fabric, Styling, Silhouette, Trims and Print Direction Boards
Graphics, Prints and Pattern Development

JUMPINGGOOSE trend forecasting board for Nautica showcasing tropical vibes, colour palettes, and kidswear fashion trends.

Surf Seeker trend forecasting concept by JUMPINGGOOSE showcasing coastal storytelling, colour palettes, and lifestyle fashion themes.

Tropical Vibes fashion forecast by JUMPINGGOOSE illustrating trend prediction, mood boards, and cohesive collection design.

WORK GALLERY

THE APPROACH

Our design team took up the primary and secondary fashion trend research and forecasting analysis before crafting the seasonal collection design strategy. WGSN global fashion trend forecasts and industry insights were studied and later broken down to design personalized brand collections in sync with the product pricing matrix. Trend based color stories and prints were developed along with fabric, trim and styling direction boards to design one of the most commercially viable collections.

To know more about the project, feel free to connect with us and we will be happy to walk you through the entire experience.